Taking a Hard Left....

I’ve been in this town long enough to know nothing comes easy. I’ve had my share of rough nights and close calls, but I’ve learned that the only way to survive is to keep your head down and do the work others won’t touch. 

It’s not about being the toughest or the smartest—it’s about sticking to the grind when everyone else folds.

2023 handed out its share of black eyes, and 2024 is shaping up to be no different. But you don’t get ahead by running from the fight.

You roll up your sleeves, take your licks, and come out the other side with your knuckles bruised and your spirit intact.

Here’s how we’re playing it this year—because in this business, you adapt or die.

START

• Oversharing on LinkedIn: We’re not just spilling our guts—we’re dumping the whole case file. Every gritty detail from the last 15 years, the good and the bad, is out in the open: no more hiding, no more half-truths.

• Partnering with CapRaiseEngine.com: This ain’t just some handshake deal. We’ve found a partner with the muscle to turn ideas into cold, hard cash. This isn’t business—it’s a heist, and we plan to take the whole haul.

• Building More Sales ‘Engines’: We’re not in the business of handing out spare parts. We’re building machines that don’t quit, even when the bullets are flying. If you need something that runs clean and fast, we’ve got the goods.

• Doubling Down on Awareness-Centric Strategies: In this city of shadows, you either make your mark or disappear. We’re making sure our clients get seen, heard, and remembered.

• Embracing Sizzle-Style Videos: These aren’t your average clips. We’re talking style, humor, and that touch of darkness that keeps ‘em coming back for more. If it doesn’t hit like a sucker punch, it’s not ours.

STOP

• Pushing Boring Sh*t: We’ve tossed out the fluff and locked the door behind it. If it doesn’t get our blood pumping, it’s out. Want the new rules? Check our B2B Content Manifesto. Boring has no place in this outfit.

• Fostering Co-Dependent Client Relationships: We’re not here to babysit. We’ve cut the strings on any client that’s dragging us down. The Cartman triangle? Consider it buried six feet under. This game’s for the tough, the smart, and the ones who know how to stand on their own two feet.

• Sticking to Our Old Email Marketing Playbook: The old ways are dead, and we’ve buried the book. We’ve got new rules, new plays, and a whole new way of doing business.

• Adding More Complexity to Our Business: Complexity is just another way to get lost in the maze. We’ve stripped down and cleaned up, and now we’re running lean. If it doesn’t make us faster, smarter, or deadlier, it’s gone.

CONTINUE

• Prioritizing Human-to-Human Interactions: The bots can take the backseat. We’re about real connections, the kind that go down face-to-face, where deals are made and broken in the flicker of an eye.

• Crafting & Executing Unconventional Strategies: We don’t follow the rules—we write them, then imagine ways to break them.

• Forging Partnerships with People That Challenge Us: We’re looking for the tough, the ones who push back, the ones who make us better. If you’re not giving as good as you get, you’re out of the family.

• Producing Live Streams for Ourselves and Clients: We don’t just broadcast—we command the room. Live, unfiltered, and straight to the point. No second takes, just the raw, unvarnished truth.

• Telling the Truth—Even When It Costs Us: We’ve walked away from big clients because we wouldn’t play their game. The truth is our weapon, and we don’t compromise. If it costs us, so be it—we’re still standing.

- The B2B Bandits -