Reboot. Reforecast. Rehumanize.

Happy New Year from the B2B Bandits

Author

Nate Wright
January 06, 2025

NOTE: I’ve stashed a late gift in the footer of this email.

B2B Bandits’ 2024 Scorecard

The wins …

  • David and his wife had their first 👶baby bandit. Meet Fred!

  • Val started a 🥬 food business, The Joyful Valkyrie (blended green juices).

  • I launched our new 🪖weekly strategy series, Robert Greene’s 33 Strategies of War Adapted to B2B. Read the first 10 strategies here. Currently read by over 7,000 B2B leaders.

… and the losses

  • Failed to finish the 📙Yakuza book by the end of the year. I’ve since bought a pile of Yakuza history books to put more history-meat on the bone.

  • Took some hits during the email deliverability ☢️ ‘apocalypse’ over the summer. We’re good to go now, overprepared for the next wave of inbox-drama.

  • Late to the game on 🤖 AI - it felt super sus in our early experiments. Made a few radical shifts to the business, accelerating internal processes to make room in our operations for more human-to-human interaction.

Reboot

We’ve been using the START v STOP v CONTINUE planning hack - ‘stolen’ from Anthony Iannarino - for over 10 years now.

👉 START

  1. Pursuing projects involving tangibles … less software & consulting, more manufacturing & construction.

  2. Allocate all outreach efforts into sharing & training everything we know. Got a headstart on YouTube.

  3. Master the premium newsletter trend

❝

The more technology we introduce into our lives, the more we seek a high touch balance, a human ballast.

John Naisbitt, Megatrends (1985)

🛑STOP

  1. Selling time. You may have noticed our hourly programs have (almost) disappeared.

  2. Working with pre-revenue anything. We’re not good enough to dominate there.

  3. Playing fair fights in the agency world.

▶️ CONTINUE

  1. Mastering ‘surround sound’ production by amplifying campaign impacts via deliberate channel interplay, e.g., LinkedIn Ads + Voicemail + Cold Email.

  2. “Propping open the exit door” - no long-term contracts, all agreements with an easy out, and training in-house teams on everything they paid for.

  3. Rocking our unapologetically human vibes.

Reforecast

After missing the mark on some of our 2024 predictions, I figured you may do a better job with 2025. Take 2.5 seconds to cast your vote.

Which B2B growth tactic will dominate in 2025?

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Happy Human New Year!

Nate Wright
Co-Founder

Rehumanize

here’s that gift I promised

🎷 A Jam Sesh 🎷

I’m cracking open my calendar for a no-cost, no-bull, no-pitch b2b strategy session. If you want a 1:1 twenty-minute brainstorm to sanity check your battle plan for 2025, or some tailored unconventional approaches to test, grab a time slot. The calendar is open from January 7th to January 13th.

❝

The only true currency in this bankrupt world is what you share with someone else when you're uncool.

Lester Bangs, ALMOST FAMOUS (2000)